These articles provide expert insider tips for conducting your own successful email marketing campaign.
Email Marketing Copywriting
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Personalized Email Marketing -- Benefits and Pitfalls
Thinking about personalizing your
email marketing messages? That can help to build relationships with your audience, but
keep in mind these cautions. (Al Bredenberg) |
How To Write an Autoresponder Message That Gets Results
With an autoresponder, you can deliver
your sales message or other information rapidly, 24/7. Here are nine ways to use this tool
successfully. (Al Bredenberg) |
Email Marketing Nuts & Bolts
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Beware of Dueling Robots!
A recent foulup at Razorfish emphasizes the importance of getting permission before signing people up to your email newsletter -- and of making sure you understand the configuration of your list server. (Al Bredenberg) |
Formatting Email Marketing Messages
When composing an email marketing
message, beware. What you see on your screen may not be what the recipient will see on his
or her screen. Here's how to keep from looking like an idiot. (Al Bredenberg) |
Email Marketing Strategy
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Low-Risk E-Mail Marketing
Many marketers are hesitant to try email marketing, because
they're afraid they'll be accused of "spamming" and get in trouble. Here's how
to minimize the risks. (Al Bredenberg) |
Selling Ad Space in Your E-Zine
Once your email newsletter subscriber
base reaches a certain size, you can start selling advertising. Extra revenue -- sounds
good! But here are some things you should to think about first. (Al Bredenberg) |
The Three Elements of a Successful Emailing
I often talk with marketers who complain that they tried email and
"It didn't work." The email medium might not be the problem. Consider these
three factors. (Al Bredenberg) |
Unrealistic Expectations: The Email Marketer's Enemy
Watch out for these common misconceptions that can torpedo your email effort. (Al Bredenberg) |
Email Marketing Messages: Same as Direct Mail?
I've written a lot of direct mail
copy, but I find that when I'm working with email I need to do some things differently. (Al Bredenberg) |
Email Publicity
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Free Publicity With Email Press Releases
If you can get Internet journalists
and writers to cover your story, this can create marvelous free "advertising" for
your company. To make it work, though, keep these 10 points in mind. (Al Bredenberg) |
Using Email Discussion Lists to Get Your Message Out
Whether you start your own or join
someone else's, an email discussion list can help you create awareness in the Internet
community. However, you need to keep these points in mind. (Al Bredenberg) |
Using Email Discussion Lists to Get Your Message Out
Whether you start your own or join
someone else's, an email discussion list can help you create awareness in the Internet
community. However, you need to keep these points in mind .... (Al Bredenberg) |
Email Recipient Survival Kit
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Best Internet Spam-Fighting Resources
Annoyed at that flood of unsolicited
email in your inbox? Sick and tired of spam and decided you're not going to take it
anymore? Good for you! Here are some popular Internet resources that can help you fight
back. (Al Bredenberg) |
How To Identify a Spammer
Spammers can be pretty slippery
characters. Sometimes, though, it's possible to track them down and sic
the authorities on them. Here's how. (Al Bredenberg) |
Staying off the Spam Lists
Spam is one of the hazards of doing
business on the Internet. But there are some things you can do to protect your email
address and stay out of the line of fire. (Al Bredenberg) |
Methods For Dealing With Spam
Sick of spam? Here are some ways to
fight back. (Al Bredenberg) |
Permission Email Marketing Vs. Spam
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10 Reasons Not to Spam
Thinking about trying out spam -- just
this once? Read this first. (Al Bredenberg) |
A Spammer? Not me!
A reader objects to Al's article on email cold-calling. One thing's for sure: You don't want to send email to this gentleman. (Al Bredenberg) |
Marketing By Email Without Spamming
Many marketers assume that the best way to reach customers by email is by "spamming" --
or sending out unsolicited bulk email. Not so. Here are five ethical ways to use email to promote your product or service. (Al Bredenberg) |
What Is Spam?
I've heard some pretty complicated
definitions of spam. But here's the central issue, and what it means for you as a marketer. (Al Bredenberg) |
Why Scumware Is Like Spam
Is any business practice justified, as long as it makes money? (Al Bredenberg) |
You're in Trouble: They Think You're a Spammer!
Have you ever gotten accused of
spamming? Believe me, it happens to all of us. Here's why -- and how you can minimize the
glitches. (Al Bredenberg) |
The True Cost of Spam
Is spam really just like any other marketing method? Consider this analysis of the costs of spam .... (Tom Geller) |
Can Bogus Spam Reports Hurt Legitimate Marketers?
Ever been falsely accused of spamming? It can be disheartening, but don't let it stop you from using email as a marketing tool. Recognize the risks, and take the precautions outlined here. (Al Bredenberg) |
by email marketing pioneer Al Bredenberg